How to Run a Successful Online Christmas Appeal

The most successful online fundraisers are usually those who have started fundraising over 100 days before their event, so with Christmas only a couple of months away, the process of planning a seasonal appeal should soon be underway.


Structure and Planning

The first thing to consider is the importance of having a solid plan so it’s a good idea to schedule social media posts in advance and form an outline of how you want your campaign to unfold.

Be sure, at this stage, to consider specific dates and events that may be useful to you throughout your campaign, ensuring you don’t miss out on opportunities to utilise occasions like Giving Tuesday on the 28th November. 

The Power of Thank-You

Finally, always remember to thank your donors: it’s not just polite and good-natured, it also makes people feel good so they’re more likely to share your campaign and potentially even make further donations. 

Ease and Clarity

Do everything you can to make the information on your campaign page clear and concise. This means making it extremely clear what you’re fundraising for and letting your audience know whether you’re going to use the money for a specific event or more generally to help you with on-going work.

It’s useful, where possible, to create a strong sense of exactly how the money will be used and why it will help.

And it goes without saying that people are more likely to donate to a campaign page that makes it easy for them to do so – most people simply aren’t going to part with their money unless all the hard work has been done for them.

Make sure that all of your marketing (blog posts, social media posts, emails) contains links to your campaign page and, whenever possible, include a large donate button on the content itself so people don’t have to go out of their way to make a donation.